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英国玛氏Mars更改产品配方激怒素食主义者

上一篇 / 下一篇  2007-05-14 23:12:27 / 个人分类:食品资讯(英文)

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Mars maker angers vegetarians with product reformulation
By Catherine Boal
摘要:英国玛氏Mars由于更改产品配方激怒素食主义者,这些产品包括Twix, Snickers,MarsBars and Maltesers ,因为玛氏更改了配方换用乳清,而乳清含有凝乳块(由反刍动物的胃膜制成的干的提取物,用来制干酪和凝乳等),对于英国300万素食主义者而言令其大动肝火。而先前使用的凝乳块则是霉菌发酵制成,相对成本较高。

14/05/2007-Confectionery company Masterfoods has come under fire in the UK for altering the formulation of some of its best-known chocolate brands.

Vegetariansin Britain are set to boycott products such as Twix, Snickers,MarsBars and Maltesers following the manufacturer's decision to begin using animal-derived whey.

The company began using whey, which contains rennet - an ingredient obtained from animal's stomachs - at the beginning of May.

According to the UK's Vegetarian Society, there are around three million vegetarians in the country - making them a group with considerable consumer clout.

The Society is now urging consumers to contact
Masterfoodsdirectly with their concerns.

In a statement, the organisation said,
"at a time when more and more consumers are concerned about the provenance of their food, Masterfoods' decision to use non-vegetarian whey is a backward step."

"Mars products are very popular with young people and many will be shocked to discover that their manufacture now relies on the extraction of rennet from the stomach lining of young calves,"
 he added.

Masterfoods has adopted the use of whey in most of its core brands due to changes in the sourcing of its ingredients.

The company says products with an expiry date before October 1stare still vegetarian-friendly, and they are offering refunds to consumers who bought the new products in ignorance of the change.

Rennet is a complex of enzymes produced by mammals that allows them to digest milk. Vegetarian rennet is generally produced from moulds but is more complex and expensive to produce on a large scale.


TAG: 英国 玛氏Mars 激怒 素食主义者

Redsky redsky 发布于2007-05-15 08:03:59
前期市场调查和原料选择没做好协调,在成熟的市场值得借鉴
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