肯德基牵手蒙牛,肯德基2000家门店将卖蒙牛牛奶

China's Mengniu to supply milk to KFC restaurants

摘要：百胜餐饮集团中国事业部和蒙牛乳业集团22日宣布，肯德基与蒙牛结成策略联盟。从明年年初开始，在中国肯德基近两千家连锁餐厅里，人们将可品尝到香浓可口的蒙牛牛奶。

此外，双方的合作还表现在相互进入由对方发起的公益活动中，为推动整个社会的健康和谐互助一把力。

肯德基作为爱心伙伴加入由蒙牛和中国奶协联合发起的“中国牛奶爱心行动”，通过双方在中国各自拥有的强大销售网络，推动国人普及饮奶运动。

而蒙牛则加入肯德基全国青少年三人篮球冠军挑战赛合作伙伴的行列，共同推动“天天运动，健康一生”的运动理念，帮助年轻人培养良好的运动习惯。这项赛事始创于2004年，由肯德基与中国篮球协会共同主办，每个赛季历时三个月，覆盖全国30个省市自治区。

一个是全球最大的餐饮集团，一个是快速成长的中国乳业领袖，作为中国人饮食的两大龙头企业，基于“致力于奉献给国人优质、健康的饮食选择”的经营理念和社会责任走到一起。业内人士指出，两家结为策略联盟，将为双方实现各自战略目标提供强大的助推力。

SHANGHAI, Oct 23 (Reuters) - Mengniu Dairy, China's biggest milk producer, will start supplying milk to the country's 2,000 KFC restaurants next year, as it aims to expand sales channels beyond supermarkets and retail outlets.

Mengniu and KFC's parent Yum Brands Inc have formed a strategic alliance on milk supply, the companies said in a joint statement on Tuesday.

"This means a new market for Mengniu, and will be translated into more sales," said Guo Changsheng, analyst at Shanghai Securities.

"However, milk may be sold to KFC quite cheaply so the profit margins of this business should be thin."

The companies delined to disclose details of the agreement.

Mengniu has been expanding its sales channels amid cut-throat competition with Inner Mongolia Yili Industrial Group Co and Bright Dairy & Food Co in the world's fastest-growing dairy market.

Earlier this year, Mengniu replaced Nestle to supply milk to Starbucks coffee shops in Beijing.

The company, which owns a yoghurt venture with French food group Danone, posted a 41.3 percent jump in profit in the first half, with sales increasing 33 percent to 10 billion yuan ($1.3 billion).