三鹿&爱克林“绿色”战略合作运行良好

Ecolean continues Chinese sustainability cooperation

摘要：2005年7月6日，三鹿集团与瑞典爱克林公司召开了新闻发布会，向公众介绍用爱克林公司生产的环保、安全的ECOLEAN包装的新鲜壶酸奶系列产品。双方由此正式结成战略合作伙伴，打造酸奶新的安全防线。
如今安全环保包装已成为当今包装工业、世界贸易不可逆转的潮流，世界许多发达国家相继出台了环境保护和环保包装的法令法规以及具体的实施措施。我国食品行业的业内人士也多次呼吁“绿色食品应有绿色包装”。爱克林包装正是顺应了这样的包装趋势，为广大消费者提供了安全绿色的食品包装。

作为一家专门研制、生产绿色环保包材的瑞典高科技企业，爱克林公司也一直致力于对环保型食品包装——爱克包的研发、制造及销售工作。以后三鹿每销售一包爱壳包“新鲜壶”酸牛奶，即向“中华环保基金会”捐献一分钱。捐款用于资助我国生态环境条件差的地区，种植绿色经济植物，用经济收益帮助学龄儿童的求学和生活。


Swedish packager Ecolean is to extend its cooperation with Chinese dairy group Sanlu to improve sustainability of its packaging.

The group revealed during a press conference late last week that it would continue to providesustainablepackagingfor a variety ofSanlu's products. The move is part of a new green alliance relationship between the two companies.

AsChinadevelops into a leading industrial power, the country's government is beginning to push for greater environmental protection. Food processors face increasing pressure to find more sustainable alternatives for their packaging.

Ecolean is keen to push its sustainable packaging in the country, and expects that working with Sanlu will be important in achieving this.

HoweverEcolean's marketing executive Stephanie Wu believes that the cooperation is beneficial for both companies.

"We hope by using our products, our business partners could share every progress we make in the environmental area and benefit from it,"she said.

The cooperation between the groups has already seen the creation of the Fresh Kettle yoghurt brand, which uses cost-efficient, low-waste packaging to attract consumer attention.
Sanlu has also provided an intial RMB3 million (?290,000) in manufacturing equipment for the development of further greener packaging products.

Furthermore, for every sale of Fresh Kettle yoghurt sold, Sanlu has said it will donate one cent to the China Environmental Protection Foundation.

According to Ecolean, this funding will be channelled into improving awareness of poor environmental conditions, growing economy crops, and educating children.